Growth Gears: Accelerating Revenue Team Success

Addressing Common Lead Gen Challenges and Pitfalls

Curious how to resolve some common challenges and mistakes in generating leads?
In this episode, we debunk some common assumptions and dive into the world of B2B SEO and paid advertising strategies. Get insights on aligning your budget and getting buy-in from upper management with real examples and use cases from our clients to help fill your pipeline with high-quality leads.
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Turning Your Website into a Lead Generation Machine

How do you turn the ship from the old way of doing things and turn your website into a lead generation machine?
In this episode, we discuss the role of marketing and sales, diving into common beliefs and challenges our prospects and real-world clients are experiencing with strategies to excel in the modern B2B lead generation world.
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Financial Services Marketing Challenges and How to Solve Them

In the tightly regulated and highly-commoditized financial services marketing world, there are many challenges. But at O8, we believe that every challenge is an opportunity.  
This webinar will discuss the unique challenges faced by this market, as well as offer advice to help create a marketing framework that fends off competitors, appeals to digital-first consumers, and helps the brand survive and thrive in a digitized world.
You can head to our blog for and download the free eBook for more: https://www.o8.agency/blog/financial-services-marketing/challenges
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The Perfect Digital Marketing Team Structure

The best digital marketing team has the proper skill sets and strategies to accomplish organizational goals in the most efficient manner.
You'll get insights and actionable practices that will help you select, structure, manage and inspire the perfect digital marketing team for your company.
Note: This podcast audio was taken from a live video recording where images/dashboards were shared and explained onscreen. View the video here: https://www.youtube.com/watch?v=vi9jM95sgwk&list=PLG8hFOTMGZRLsgBzl3jUqkyqKeiplMawe&index=6
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Breaking Bias, Building Connections

This session will focus on our individual responsibility to address our bias as we seek to build on our common goals of safety, significance, and belonging.
Note: This podcast audio was taken from a live video recording where images/dashboards were shared and explained onscreen. You can view the video version here:  https://www.youtube.com/watch?v=1o1WF3qJyZo&list=PLG8hFOTMGZRLsgBzl3jUqkyqKeiplMawe&index=5
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Closed-Loop Marketing

Closed-Loop Marketing (CLM) gives marketers visibility to see the marketing efforts that lead to sales. It helps marketing teams measure which marketing campaigns are most successful, and why. In this podcast, we will take you through Closed-Loop Marketing and look at the role of CDPs, analytics, and marketing automation and how they help you close the loop.
Note: This podcast audio was taken from a live video recording where images/dashboards were shared and explained onscreen. You can view the video version here.
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GA4

2.9.21 In 2005, the original Google Analytics, known as “Urchin,” launched. Since then, there have been 3 new iterations. Classic in 2008, Universal in 2013, and now the latest, GA4! The O8 team gets into the nitty-gritty of GA4 on this episode of Digital Marketing Team Huddle.
Note: This podcast audio was taken from a live video recording where images/dashboards were shared and explained onscreen. View the video here: https://www.youtube.com/watch?v=ZtJWlFLt3z0&list=PLG8hFOTMGZRI0K2-1lby3flObgF1N-xjt&index=19 
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Creating Actionable Insights From Your Marketing Data

12.1.20 Clients come to us either lacking quality marketing data or drowning in it. The team discusses how to make sense of all this marketing data in this week's Digital Marketing Team Huddle!
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Tackling Digital Marketing Strategy in 2021

11.17.20 In this episode of Digital Marketing Team Huddle, the O8 team discusses what to consider when making your digital marketing plans for 2021. The idea of planning for 2021 can be daunting. The reality is that we are still in the middle of this pandemic, and the factors that influence businesses are going to continue to evolve throughout 2021. Listen for insight on O8's planning methods and how you can implement them in your own organization.
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Geotargeting

10.6.20 The O8 team discusses geotargeting and how it can be used on your website as an essential tool for targeted marketing and advertising programs.
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